Differentiating yourself from other home care providers will help you attract new clients and improve your profitability.

Define Your Brand 

Knowing your brand is the first step to demonstrating why people should choose your home care agency. Whether you’re rewriting your website or talking with prospective clients, you must be able to clearly communicate what makes your business different.

Start by identifying the services and processes that set you apart from other home care providers. It could be that you offer more specialist support for clients. Maybe you have well-developed systems that involve friends and family members. Or perhaps you have a wider range of services than competing home care service providers or provide services in more rural areas.

If you’re not sure what makes you different from other home care agencies, try thinking about your values and how you put them into practice. You can also invite feedback from existing clients, as well as review your most popular services.

Once you have a clear idea of what differentiates you, outline the different ways this offers value to clients. This will give you both your brand and your unique selling proposition. 

Identify Unmet Needs 

Are you aware of any needs that aren’t currently being met? Could you meet them?

With home care clients’ there is almost undoubtedly local demand for additional services. It might be a lack of certain types of specialist support or more general needs such as transparent billing. So, think about the service requests you find yourself turning down, and pay attention to the comments that come up in your networking and outreach. 

This doesn’t mean that you should try to offer every service. However, if you can identify unmet needs that align with your brand and are feasible for you to deliver, then they can be an easy way to stand out from other home care service providers and potentially generate more income.

Do Outreach

Sometimes, standing out from other home care agencies is as simple as being recommended by the right person. That’s why you shouldn’t neglect your outreach and networking.

Local Area Coordinators, Support Coordinators and your local council’s are people you should promote your services to. Reach out to them with a clear, concise description of your services and what you specialise in, along with how they can find out more. Try to avoid sounding like a sales pitch — after all, these people aren’t prospective clients. They’re experts in-home care services.

Additionally, attend home care networking events and participate in relevant online groups. You never know how many referrals you might get from a helpful social media comment.

Review Your Website

Your website is often potential clients’ first introduction to you, so it needs to create a positive first impression.

As you review your website, ask yourself: Does it accurately portray who your company is and what your values are? After reading it, could you describe what your company does and how it’s different from other home care agencies?

Is it easy to find information about all your NDIS services? Will users know how to contact you? Is the website accessible, intuitive and mobile-friendly? 

Do you have testimonials and blog posts? What about a privacy page and terms and conditions?

If you answered “no” to any of these questions, our guide to building a website for home care providers will help you make improvements.

Making the Most of NDIS Business Opportunities

Differentiating yourself from other home care service providers will enable you to stand out in this crowded and competitive market. By defining your brand, networking effectively and marketing yourself, you’ll be able to attract new clients and run a more profitable home care business.

ShiftCare’s home care software can support your client relationship management, from onboarding to billing, and help you offer clients extra value. Try it for free today.

What should I consider when reviewing my home care provider website?

Ensure your website reflects your values and services clearly. Make it easy to navigate with accessible information about your services and contact details. Include testimonials, blog posts, and compliance pages to create a positive first impression.

How can I differentiate my home care agency from others?

Clearly define your brand and unique selling proposition. Identify services that set you apart, like specialist support or involving friends and family in care. Understand your values and get feedback from clients to highlight what makes your business unique.