What Is Google My Business?

A Google Business Profile, previously known as Google My Business, is a free feature that adds your business to Google Maps and Google Search. It includes essential information for NDIS participants, such as your website and business hours. 

Plus, you can answer users’ questions and post business updates, while your clients can add public reviews.

Do You Need a Google My Business Profile for NDIS Provider Business? 

A Google Business Profile is a valuable tool for marketing your NDIS business. By ensuring that your business is visible on Google Maps, you can help NDIS clients in your catchment area discover your services. Anyone searching “disability support services” on Google Maps will see your verified profile. 

Plus, you can use Google My Business to collect — and show off — reviews. Reading positive reviews from happy clients can persuade participants to choose your services over a competitor’s. Having a complete profile also means that it’s easy for NDIS participants to find your phone number, email address and website. 

Google also provides you with data so you can understand what potential customers are looking for — and what the biggest hurdles are to them getting in touch with you. 

Your Google Business Profile is free and requires little effort to set up. It takes up almost none of your NDIS marketing budget but can play a significant role in driving inbound queries.

How to Set up Google My Business for Your NDIS Business

1. Create a Google Account 

If you don’t already have a Google Account, you’ll need to set one up. Head to the Google Account sign-in page and click “Create account”. Fill in your name, click “Next” and then choose “Use my current email address instead” to use your existing business email address. 

2. Register Your Business Profile 

Your next step is to create your NDIS provider Google Business profile. Go to the Google Business Create page and search for your business name. If it doesn’t appear in the drop-down menu, click on “Add your business to Google”. 

3. Enter Your Business Details 

You’ll need to enter your business name and category, which for most NDIS providers, will be “Disability services and support organisation”. 

Next, select whether you have a location that customers can visit during business hours. If you provide at-home disability support services, click “no” and then list up to 20 service areas. 

4. Verify Your Account

Once you’ve set up your Google Business Profile, you’ll have to verify it by clicking on the “Get verified” button. This will ensure that no one else can claim and edit your business details. You can choose from several verification methods, including phone, email and live video call.

5 Tips for Using Google My Business to Get More NDIS Clients

1. Include Keywords 

Keywords are the terms that NDIS participants type into Google to find your services. Include these in your business description and any posts to increase the likelihood that your NDIS business will be one of the first results they see.

2. Respond to Questions and Reviews 

Unanswered questions and ignored reviews can send the wrong message. Demonstrate that you care about the client experience by politely and helpfully responding to all questions and reviews.

3. Keep Information Updated

New phone number? Reduced business hours over the holiday period? Additional services? When your NDIS business information changes, don’t forget to update your profile.

4. Pay Attention to User-Generated Changes 

Anybody who views your Google Business Profile can suggest edits to your business hours and location. Accept or reject these edits to keep your details correct.

5. Analyse Your Performance Insights

You can view how many people have seen your Google Business Profile, what search queries they used, the number of clicks on your phone number and website, and more. Use this data to understand how your prospective clients prefer to interact with you and improve your keywords.

Streamline the Steps from Client Enquiries to Service Delivery

Once an NDIS participant reaches out for information, you want to onboard them and roster their first services as quickly as possible. That’s where our NDIS software helps you out.

With our software, you can set up a client’s profile and get them added to the roster in under 15 minutes. The jobs board lets your team bid on new clients’ shifts so you won’t have to spend time confirming availability. And with NDIS funds usage tracking, client goals tracking and more, you’ll have the tools you need to deliver exceptional support. Try ShiftCare for free.