NDIS Marketing on a Budget: 3 Things to Keep in Mind

1. Defining Cost 

The cheapest option isn’t always the most cost-effective. When creating the budget for your marketing plan, consider the cost in terms of dollars, resources, hours and lost opportunities. 

You might save money by building your website yourself — but if it takes up all your time and looks unprofessional, is it really cost-effective?

2. Measuring Your Impact to Ensure Return on Investment (ROI)

No matter which marketing channels you opt for, you should decide how you’ll measure the return on investment. By tracking this information, you can optimise your approach and identify the strategies that are most worth investing in.

3. ROI Over Time

With some marketing channels, your NDIS provider business will see the impact immediately. Others, however, take time to build up momentum. If you’re focusing on SEO, content marketing or referrals, remember that it will take longer to see the ROI.

3 Low-Cost NDIS Marketing Strategies

1. Digital Marketing 

Even with a limited budget, you can run effective online marketing campaigns. Creating an online presence is relatively affordable, and once published, web-based content can continue generating enquiries for years. 

Analytics and tracking tools make it easier to see which digital marketing campaigns resonate most with your audience and generate conversions. In turn, this allows you to hone your strategy and get more for your dollar.

When it comes to digital marketing for NDIS provider businesses, the four most powerful tools are:

1. Google Business Profile 

You can set up a free Google Business Profile in less time than it takes to make a cup of coffee. Once your profile is live, your NDIS business will appear on Google Maps and at the top of search results for your company name. You’ll be able to collect reviews, answer users’ questions and more. 

Our guide to Google Business Profiles will walk you through the process.

2. Optimised Website and Content Marketing

Your NDIS provider website may prove more expensive than your Google Business Profile or social media accounts, but there are few marketing platforms more valuable than a good website. And, once it’s set up, the maintenance costs are low.

Make sure your website is user-friendly and easy to navigate. Optimise each page for relevant keywords so you can rank on Google. Blog posts will also help you demonstrate your brand and appear higher in Google search results. 

Set up Google Analytics so you can track which pages perform the best, as well as how many users click through to your other blog posts, services and contact page.

3. Social Media 

Not only are social media platforms free, but they are an excellent way to speak directly to NDIS participants and support workers. They have an important role to play in marketing for any NDIS business. 

Whether you’re targeting a caregiver or a potential client, make sure your marketing efforts are driven by a well-thought-out social media strategy.

4. Clickability 

Creating a profile on the NDIA-recommended directory Clickability will improve your visibility among NDIS participants. With its freemium services, you can decide exactly how much you want to invest in this channel. 

2. Word of Mouth

Word of mouth is by far and away the most trusted marketing channel among consumers: an incredible 88% of people say they trust it above other marketing content. 

It’s also one of the cheapest marketing channels available. It’s powerful precisely because you don’t have to pay anything for it.

Encouraging word-of-mouth referrals isn’t easy, but there are some small steps you can take. Without being pushy, invite happy clients to review you on social media. 

If you send your clients a monthly newsletter with educational blog posts, you may also find that some of them forward the posts to their contacts.

3. Networking

When you build a strong relationship with other professionals, you can reap the benefits for years to come. And while networking can prove time-consuming, it’s normally an affordable NDIS marketing method.

Connect with plan managers and local area coordinators to improve your chances of referrals. It’s also worth attending community events where you can meet prospective clients in a relaxed, face-to-face setting.

Run a More Efficient Business with NDIS Software

NDIS business owners report reducing their admin time by up to 90% with ShiftCare’s NDIS disability support provider software. And with powerful rostering tools, client funds management and auto-generated invoicing, it will help you take control of your budgets while delivering high-quality support services. 

Try ShiftCare for free.