What Is SEO? 

Search engine optimisation (SEO) is a set of practices that improves websites’ visibility on Google and other search engines. This can be through ranking higher in results pages or by appearing in a Local Pack or People Also Ask section.

Successful SEO isn’t just about ranking, however. SEO should focus on reaching your target customer, providing them with helpful information and driving conversions.

Is SEO for NDIS Provider Businesses Worth It?

Marketing for NDIS businesses is often focused on referrals, and there’s no denying that these are a powerful marketing tool. However, NDIS providers shouldn’t overlook SEO. 

Search engine results are the number one source of website traffic. Ignoring SEO means ignoring the thousands of people searching online for NDIS services.

A Guide to SEO for NDIS Providers

On-Page SEO 

On-page SEO refers to your website’s content: the text, images and videos. There are three on-page SEO concepts you need to know.

1. Keywords

Keywords are the phrases that people type into a search engine, such as “NDIS providers in [your town]”. At the core of SEO is the idea that website pages and blog posts should target these keywords. 

But, it’s not that simple. When choosing keywords, consider:

• Is your target audience searching for this?

• What information is the searcher looking for, and how can you provide that?

• Will this help drive conversions?
  

Avoid keyword stuffing, i.e. including keywords an unnatural amount of times, resulting in spammy content. 

2. E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google uses this framework to improve its algorithm for ranking websites. Pages demonstrating these four traits should rank higher. 

E-E-A-T is critical for disability support, which falls under a YMYL (Your Money Your Life) category with more stringent ranking standards. So, make sure your blog posts have author bios that demonstrate the writer’s expertise, experience and authoritativeness. Don’t neglect your About page, either.

3. Helpful Content

Google’s Helpful Content system aims to rank content higher if it’s helpful for the reader. Be wary of strategies focused on tricking Google’s algorithm instead of frameworks like Helpful Content and E-E-A-T. Even when they work, they often only offer short-term gains.

Technical SEO

Technical SEO refers to the coding and structure of your website. Key concepts include:

• Structure: can readers quickly find the page they want? 

• Accessibility: can people with disability use your website?

• Load time: the faster your website, the better

• Mobile-first design: Google ranks pages based on the mobile view of them, not the desktop version 

Off-Page SEO

When authoritative websites link to your webpage, this is called a “backlink”, and it’s a major signal for Google that your website has E-E-A-T. To gain backlinks, focus on networking, social media and business directories. 

Avoid unethical practices such as buying links. This can backfire by causing Google to penalise your website.

Local SEO: An Indispensable Tool for NDIS Providers

A website hit from somebody in your town is more valuable than one from somebody in Lima or Prague. This is the idea behind local SEO, which helps you rank in searches for people in your area.

Our guide to creating a Google Business Profile will help you get started with local SEO. You should also optimise your disability support service pages for location-specific keywords and make sure you’re listed in directories like Clickability. 

Pay attention to your reviews, too: 98% of searchers read online reviews for local businesses.

Measuring Your SEO Success

Sign up to the free tools Google Analytics 4 and Google Search Console to understand how people are interacting with your website. Google publishes courses to help you make the most of Google Analytics’s features. You can also opt for paid tools, such as Semrush and Ahrefs. 

Don’t forget that the goal of SEO isn’t just to rank well. Digital marketing for NDIS provider businesses should centre on conversions. 

Pay attention to the number of readers clicking through from your blog posts to other pages. Use the Google Analytics Events feature to measure how many people are filling in your contact form. 

Automate Admin Tasks So You Can Focus on Growing Your NDIS Business

Marketing, for NDIS businesses, is critical to success. However, it can be hard to find time for SEO when you’re constantly doing rostering, invoicing and accounting.

ShiftCare’s NDIS software automates your admin work so you can focus on what really matters: growing a successful disability support provider business and providing excellent support services. Our users find they save hours of time every single week. Try ShiftCare for free.