Reporting to the Head of Marketing, this role will support the execution and optimisation of various digital marketing campaigns to increase brand awareness, generate leads, and drive customer acquisition.
Responsibilities:
- Assist in planning and implementing digital marketing campaigns across SEO, paid search (PPC), social media, email marketing, and content marketing.
- Support the creation and distribution of engaging content, including blog posts, email campaigns, and social media posts, ensuring optimisation for search engines and alignment with company messaging.
- Support digital lead generation initiatives through paid media, email campaigns, and website optimisations, focusing on converting traffic into qualified leads.
- Work closely with sales and product teams to understand customer needs and develop targeted marketing materials that support business growth.
- Monitor, analyse, and report on key performance metrics for digital campaigns.
- Help with setting up and managing marketing automation workflows using tools like HubSpot and similar platforms to nurture leads and streamline processes.
About you:
- 3+ of experience in marketing, preferably in a B2B SaaS environment.
- Strong understanding of digital marketing channels (SEO, PPC, email, social media, content marketing) and their application in B2B marketing.
- Basic experience with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and analytics platforms(e.g., Google Analytics, LinkedIn Analytics).
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Knowledge of SEO best practices and ability to apply them to website content and digital campaigns.
- Experience with social media marketing and a passion for creating engaging content.
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
This is a fantastic opportunity for someone looking to further their marketing career and make a significant impact within a growing B2B SaaS company. If you’re creative, driven, and eager to take on new challenges, we’d love to hear from you!